EVAG360
Solution for manufacturers that maximizes embedded software, activations, and recurring revenue.
EVAG360
Embedded Value Activation for Manufacturers
What is EVAG360?
EVAG360 is the Gen3sis solution designed to help manufacturers convert the value included in their equipment—embedded software licenses—into actual activations, effective adoption, renewals, and upsell opportunities. Through a structured activation and end-customer support program, EVAG360 transforms inactive licenses into active users, enabling recurring revenue and improving the post-sales experience, under an Industry 5.0 approach, where technology enhances human value and business.
The problem it solves
Many software licenses preinstalled on devices are never activated, wasting the included value and generating potential revenue loss for manufacturers. The lack of visibility into the actual use of embedded software makes it difficult to plan renewals and additional sales, while end users are unaware of or do not take advantage of the product’s capabilities, affecting their perception of value and loyalty.
What does the solution include?
- Comprehensive embedded license activation program
- Segmentation of the installed base by country, channel, and cohort
- Multichannel contact campaigns (mail, phone call, in-app)
- Guided technical activation and initial user onboarding
- Monitoring of software adoption and actual use
- Executive dashboards with activation and conversion metrics
- Identifying opportunities for renewal and upsell
Key benefits
- Increase in the percentage of activated embedded licenses
- Generating additional revenue through renewals and upsells
- Reduced time-to-value
- Complete visibility into activation, usage, and conversion
- Greater satisfaction and loyalty among end customers
- Better return on investment in included licenses
Common use cases
- Hardware manufacturers with pre-installed software on their devices
- After-sales programs to activate included licenses
- Adoption campaigns after embedded trial periods
- Preparing clients for license renewal
- Optimizing the value of software included in devices
AI 3.0 + Human Governance
EVAG360 leverages the Gen3sis IA 3.0 platform, using TransformatIA for program design and segmentation, ImplementIA for technical activation, OptimIA for adoption analysis, and AdminIA for managed operations.
Artificial intelligence enables data analysis, campaign optimization, and opportunity prioritization, while program governance, customer relations, and business decisions remain under human control, in line with Industry 5.0.
Who is EVAG360 for?
- Manufacturers of hardware and technology with embedded software
- Companies with high sales volume via channels and OEMs
- Product, Sales, and Customer Success Leaders
- Teams focused on post-sale monetization and customer loyalty
- Organizations seeking to maximize the value of each piece of equipment sold
