In 2025, I stopped asking “which AI model is the best?” and moved on to “how do we put AI to work in the business with clear metrics and without putting data at risk?” That’s the conversation I have today with manufacturers, wholesalers, channels, and telcos in Latin America.
From demo to agent that gets the job done
The novelty is no longer a chatbot that answers questions: it’s agents that understand a goal, plan steps, and execute on your systems. End-to-end customer service, IT agents who open and close cases, or operational agents who adjust parameters on the network. This trend marks the leap from testing AI to operating it in production.
AI on the device: PCs with NPUs and local decisions
The other wave is bringing AI to the endpoint (AI PCs). What does the business gain? Less latency, more privacy, and more predictable costs. Analysts project more than 100 million AI PCs in 2025 and a strong renewal cycle; the total PC market is around 274 million units this year. For us, this means moving some of the AI workloads to where the work happens, not just to the cloud. Security tip: Some endpoint features (such as Recall in Windows) raise privacy concerns. Recommendation: Enable opt-in, define exclusion lists and device policies from day one.
AI-ready networks on site: Wi-Fi 7 and 5G-Advanced
If intelligence runs at the edge, the network cannot be the bottleneck. Wi-Fi 7 incorporates 320 MHz channels, 4096-QAM, and Multi-Link Operation (MLO) to increase capacity and lower latency on campuses and in offices. 5G-Advanced (3GPP Rel-18) enhances uplink, positioning, and automation for industry and campuses. In practice: smoother experiences, less waiting, and more predictable operations.
Data: from “uploading PDFs” to reasoning systems
For agents not to hallucinate, data must be governed. We are moving from basic RAG to pipelines with quality, deduplication, observability, and controlled memory. Simply put: without organized data, there is no reliable AI.
Security that looks 10 years ahead
Two priorities: post-quantum cryptography (PQC)—plan the migration today—and more secure software—reduce classic memory failures. Security that protects without slowing adoption.
Regulation: preparing to sell to the world
The European AI Act already sets out obligations and deadlines. If you operate or sell to the EU, you will need transparency, risk management, and traceability. Better to design it well today than redo it tomorrow.
What are we implementing at Gen3sis?
TransformatIA 3.0 (diagnosis with numbers) We see where an agent really helps: people, steps, and tools. We deliver a short plan with expected savings and dates. Key question: Which process gives you the most time and money back in 90 days?
ImplementIA 3.0 (putting agents to work) We set up a first agent working in your day-to-day and measure its impact from the start. Key question: Which repetitive task would you turn off tomorrow if an agent did it well today?
ProtectIA 3.0 (security that doesn’t get in the way) We set clear rules and responses to incidents, and close weak points before escalating. Key question: How do you increase defense without slowing down AI adoption?
OptimIA 3.0 (make it perform and get people to use it) We make AI cheaper per use, faster, and easier to adopt for each role. Key question: If the cost goes down and the experience improves, what new use case becomes profitable?
AdminIA 3.0 (operate at the service level) We operate AI every day with clear dashboards and service goals; everything is measurable and auditable. Guiding question: What level of service would let you sleep peacefully?
ResolutIA 3.0 (self-resolving support) We bring together agents + knowledge + approved steps to resolve repetitive issues without waiting: fewer tickets, shorter times, and more satisfied users. Key question: How much support could you automate without losing control in 90 days?
Our goal For AI to stop being a pilot and become a living, measurable, and auditable business system.
As CEO of Gen3sis, my position is simple: 2025 is the year to industrialize AI. We are not looking for the “newest” tool, but rather the right architecture: useful agents, reliable data, fast networks, and security that will last for the next decade. With TransformatIA, ImplementIA, ProtectIA, OptimIA, AdminIA, and ResolutIA, we are already executing this with our customers and partners in the region.
SOURCES:
Gartner — 2025 Trends (Agentic AI, PQC, governance). Gartner
McKinsey — State of AI 2025 and agents in business. McKinsey & Company+2McKinsey & Company+2
Canalys/IDC — AI PC dynamics and 2025 renewal. Canalysmy.idc.com
Apple — Apple Intelligence and Private Cloud Compute. Apple+1Apple Security Research
Microsoft — Recall privacy guide; operational alert (UPenn). Microsoft Supportisc.upenn.edu
Wi-Fi 7 (Cisco, Meraki) and 5G-Advanced (3GPP Rel-18). CiscoCisco Meraki Documentation3GPP
RAG 2.0 — surveys and best practices (arXiv/Google Research). arXiv+1research.google
PQC (NIST FIPS 203–205) and memory-safe (CISA/NSA). NISTwolfSSLU.S. Department of Defense
AI Act — timeline and obligations for GPAI. Digital Strategy EU
Juan Sebastian Gomez,
CEO of Gen3sis
